Privacy Policy of Abyssal Optics
Abyssal Optics is committed to protecting your privacy. This Privacy Policy outlines how your personal data is collected, used, processed, and protected when you interact with our online platform and services provided by Abyssal Optics. We operate in compliance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.
1. Information We Collect
We collect various types of information in connection with the services we provide, which include the sales of high-magnification telescopes, deep-sea exploration equipment, underwater photography gear, marine life observation tools, custom-built optical devices for aquatic research, and educational workshops on marine biology and astrophotography.
1.1 Personal Data You Provide Voluntarily:
- Contact Information: When you purchase products, register for workshops, subscribe to our newsletter, or contact us, we collect your name, email address, postal address, and telephone number.
- Account Data: If you create an account on our site, we collect your username, password, and any other profile information you choose to provide.
- Transaction Information: Details regarding your purchases, including products and services acquired, payment methods (though full payment card details are processed by third-party payment processors and not stored by us), and shipping information.
- Communications: Records of your communications with us, including inquiries, feedback, and customer support interactions.
- Workshop Registrations: Information related to your participation in our educational workshops, which may include dietary restrictions or specific accessibility needs if voluntarily provided.
1.2 Automatically Collected Data:
When you visit our online platform, we automatically collect certain information:
- Log Data: Your IP address, browser type, referring/exit pages, and operating system.
- Usage Data: Information about your interaction with our site, such as pages visited, products viewed, and the time spent on those pages. This helps us understand what content is most engaging for our users.
- Cookies and Similar Technologies: We use cookies to enhance your browsing experience, remember your preferences, and facilitate smooth navigation. For more details, please see our Cookie Policy below.
2. How We Use Your Information
We use the information we collect for various purposes, primarily to provide and improve our services and products:
- To Provide Services: Fulfill orders, process payments, deliver products, and manage workshop registrations.
- Customer Support: Respond to your inquiries, provide assistance, and resolve issues related to our products and services.
- Personalization: Customize your experience on our online platform, recommend products and services that may interest you, and remember your preferences.
- Marketing and Communication: Send you updates, promotional offers, newsletters, and information about new products or workshops, provided you have consented to receive such communications. You can opt-out at any time.
- Analytics and Improvement: Analyze how our online platform is used to understand user behavior, troubleshoot technical problems, and improve our services, products, and overall user experience.
- Security and Fraud Prevention: Detect and prevent fraudulent transactions and other illegal activities, and protect the security of our online platform and users.
- Legal Compliance: Comply with applicable laws, regulations, legal processes, or governmental requests.
3. Legal Basis for Processing (GDPR)
We process your personal data based on the following legal grounds:
- Consent: Where you have given explicit consent for us to process your personal data for a specific purpose (e.g., promotional emails). You have the right to withdraw your consent at any time.
- Contractual Necessity: Where processing is necessary for the performance of a contract with you (e.g., fulfilling an order for a telescope) or to take steps at your request before entering into such a contract.
- Legal Obligation: Where processing is necessary for compliance with a legal obligation to which Abyssal Optics is subject (e.g., tax regulations).
- Legitimate Interests: Where processing is necessary for the purposes of the legitimate interests pursued by Abyssal Optics or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms (e.g., for improving our services, preventing fraud, or direct marketing based on existing customer relationships).
4. Sharing Your Information
We do not sell your personal data to third parties. We may share your information with:
- Service Providers: Third-party vendors and service providers who perform services on our behalf, such as payment processing, shipping, data analysis, email delivery, hosting services, and customer service. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Protection of Abyssal Optics and Others: To protect the rights, property, or safety of Abyssal Optics, our customers, or the public, as required or permitted by law.
5. International Data Transfers
Our online platform is hosted in [e.g., the European Union or jurisdictions with adequate data protection]. However, some of our service providers may operate in countries outside [e.g., the EU/EEA]. When we transfer your personal data to such countries, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission, to guarantee a similar level of data protection as in the EU.
6. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
7. Your Data Protection Rights
Under GDPR and other relevant privacy laws, you have the following rights concerning your personal data:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure (Right to be Forgotten): You have the right to request that we erase your personal data under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Where the legal basis for processing is consent, you have the right to withdraw your consent at any time.
To exercise any of these rights, please contact us using the details provided below. We will respond to your request within one month.
8. Security of Your Data
Abyssal Optics takes the security of your personal data seriously. We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, disclosure, alteration, or destruction. These measures include encryption, access controls, regular security audits, and staff training. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
9. Links to Other Websites
Our online platform may contain links to other websites not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
10. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personally identifiable information from anyone under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Abyssal Optics
10 Anson Road, Unit 18-09,
International Plaza,
Singapore, Singapore, 079903